Free Book Online
Categories
The Social Psychology of Consumer Behaviour (Applying Social Psychology)

Pdf

The Social Psychology of Consumer Behaviour (Applying Social Psychology)

3.4 (2112)

Log in to rate this item

    Available in PDF Format | The Social Psychology of Consumer Behaviour (Applying Social Psychology).pdf | Unknown
    Richard Bagozzi, Zynep Gurhan-Canli, Joseph R Priester
* How do consumers process information? — * How do they make choices and decisions? — * How are decisions translated into actions of consumption? — * How can marketing influence and respond to consumers? — The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.  
4.5 (6682)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

Read online or download a free book: The Social Psychology of Consumer Behaviour (Applying Social Psychology)

Review Text

Name:
The message text:

Miscellanea